Get To Know Co-Op Advertising
In today’s modern online world, advertising can take all sorts of forms. Just one of the forms we offer at Marketing with April is co-op advertising. Before we get into all the nitty-gritty of what co-op advertising can offer, you need to know what co-op advertising is.
What is Co-Op Advertising?
Typically, the term Co-Op Advertising refers to a contract between a retailer and a manufacturer to help share the advertising costs of the products/services that are being offered. Co-op advertising also helps to generate brand name awareness.
What Opportunities are offered in Co-Op Advertising?
Co-Op advertising has many unique opportunities to offer that other forms of advertising don’t. For example, in the United States alone, there are around $36 billion dollars of co-op advertising available to marketers and advertisers and this astonishing number continues to grow yearly.
Despite this, studies and estimates have shown that about 40% of this advertising money is going unused. This means that marketers and advertisers are leaving somewhere around $14 billion dollars in co-op advertising funds available!
These incredible figures mean that there are nearly unlimited opportunities available for co-op advertising for business and brands.
What Does This Mean For You?
Since manufacturers in nearly every field offer some form of co-op advertising to fund consumers’ advertising campaigns either on the local or state level, your business will have nearly unlimited opportunities to take advantage of this.
At Marketing with April, you’ll be able to find a huge variety of brands that are offering co-op collars. Our full marketing agency is continually adding new programs and updating our existing database in order to offer you the most accurate guide to available co-op programs.
Our marketing agency gives you access to the information you need in order to take advantage of this awesome opportunity. Contact Marketing with April today for more information on how to get started.