Maintaining a Facebook Page that keeps your fans engaged can be extremely challenging. It takes research, creativity, regular monitoring, time and dedication to come up with fresh content. In addition, best practices in social media engagement are often in flux as new technology and trends are introduced.  If you’re concerned about dwindling engagement or feeling

Marketers know that being able to obtain unbiased measurements of their outreach and promotional success is crucial. Clients and brands want to know that the advertising and social media dollars they’re spending are being put to good use. Providing the kind of proof necessary to establish your campaigns are worthwhile can be a complex endeavor.

Facebook continues to be the largest and most widely used online social network. That’s why it makes sense to create a presence there if you want to be seen by potential customers, clients or fans. You may be aware that businesses and brands of all kinds are using the platform for marketing purposes, but it

Social media is ever-changing. What’s working today may be old news before year’s end. One thing that never changes is the desire to engage your audience. Creating interest, relationships and buzz is what social media marketing is all about. One of the most popular platforms for generating this engagement with fans and customers is Facebook.